A time-lapse branding commercial shot on set at fox studios condensing 20 years of a family’s ups and downs into 45 seconds for insurance, superannuation and financial institution mlc.

director perry westwood, producer toby towell. agency clemenger bbdo, writer ian watson, art director andy farrell, agency producer jo howlett & bek lawson. original music elliot wheeler turning studios, dop danny ruhlmann, production designer enzo iacono, editor daniel lee the editors, post the lab.

emotive branding commercial for the western australian lottery, which puts its profits back into the community and similarly encourages lotto winners to share their good fortunes with family and friends. the story uses the analogy of a boy who catches happy thoughts in jars and shares them with others by leaving them on neighbour’s doorsteps.

director perry westwood, producer toby towell. agency marketforce, cd andrew tinning, writer tom wilson, art director steve lorimar, agency producer nicole beer. music ‘catch a falling star’ nylon, dop jac fitzgerald, production design clayton jauncey, editor stewart reeves guillotine, post fin design + effects.

promoting the airline’s long standing association with the wallabies. a slow motion matt giteau conversion kick has fans willing the ball through the posts all around the world. shot on location in london, italy, france and outback australia and using special effects programme ‘massive fx’ for crowd sequences in the telstra stadium sydney.

director perry westwood, producer toby towell. agency som singleton ogilvy and mather, cd paul dunne, writer laurence cronin, art director scott hopkin, agency producer george saada. dop danny pope, editor stewart reeves guillotine, post fin design + effects.

quirky comedy branding campaign for financial and health insurance institution hbf. the story focuses on annoying, irresponsible and unpleasant aspects of humanity but shows that there are good people out there if you know where to look.

director perry westwood, producer toby towell. agency 303 perth, cd writer lindsay medalia, art director scott dungate, agency producer phoebe dunn. original music ‘i like you’ elliot wheeler nylon, dop nigel bluck, production designer sam hobbs, editor stewart reeves guillotine, post fin design + effects.

this commercial was aimed at dispelling public negativity surrounding speed cameras by confronting viewers with the positive contribution they have made to road traffic accidents, injury and fatalities.

director: perry westwood, producer: toby towell. agency: genr8. creative director: steve mckenzie. account director: narelle (nellie) allen. dop: callan green. editor: danny tait. post: findesign sydney.

wa’s smarter than smoking – ‘choices’ campaign targets early teens at pivotal moments when making the right choice is so important. the perceived indestructibility of youth leads many to make poor lifestyle decisions early on that become increasingly harder to rectify later. through emotive music, moving performances and a simple yet profound graphic treatment the story shows how each time a poor life-style decision is made the effects are compounded. the campaign creates awareness of the dangers of choosing smoking at an early age and the massive implications that it will have on a young person’s quality of life further down the track.

director perry westwood, producer toby towell. agency gatecrasher, creative partner adam barker, writer wilora keeley, art director tim newton, agency producer kate downie. original music justin braine – braine storm, dop callan green, editor bruce flint – first light, post first light.